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Google Ads (PPC)

Pay per click (PPC) also called cost per click is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as 'the amount spent to get an advertisement clicked.'

With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than using a bidding system. PPC 'display' advertisements also known as 'banner' ads are shown on websites or search engine results with related content that have agreed to show ads.